The Kodak Easyshare Z740 camera is ideal for people who want to get close to their subject, but enjoy the simplicity of a point-and-shoot digital camera. Its powerful 10x (38-380mm equivalent) Kodak Retinar aspheric, all-glass optical zoom lens can quickly zero in on a small object or distant scene, picking up the detail, color, and textures that a less powerful lens would overlook. The 1.8-inch, high-resolution, indoor/outdoor LCD screen and electronic viewfinder are designed for previewing a scene, or reviewing and sharing shots just taken. In addition, the 5 MP Easyshare Z740 camera includes more advanced, yet simple to use, features to help people get exactly the pictures they want. These include 16 scene settings (e.g., party, sport, portrait) for various environments, continuous autofocus for crisp pictures, first and last burst modes for action photography, color options (e.g., black-and-white, sepia), and even PASM (program, aperture priority, shutter priority, and manual) modes for greater control and creativity.
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