Jeffrey Gitomer's Little Red Book of Selling (English)

Jeffrey Gitomer is the kind of in-your-face guy who will take you by the collar and give you a shake. But he is as hard on himself as he is on others, and all to good effect. In his LITTLE RED BOOK OF SELLING, Gitomer brushes away the cobwebs and, in twelve-and-a-half concise steps he distills the best advice he knows on selling, beginning with "Kick Yourself in the Ass." He has no patience for whining, as he lays out very clear principles and strategies for practical use in selling and beyond. Gitomer's high-energy approach is infectious, functioning like a welcome reboot to the system. "As fast as you can," he says, "come to the realization that no one is going to hand you any degree of success. That's something you hand to yourself." minimize