Classic Pickups of the 1950s (English)

During the 1950s, outsized fenders, chrome accoutrements, stepsides, and eventually sleek fleetsides became hallmarks of light-duty haulers quicker than most could say "Dwight D. Eisenhower." Today, classic pickups of the period from the Big Three, as well as smaller manufacturers such as Willys, International, and Studebaker, command premium prices on the auction block. Exemplary color photography celebrates the golden age of the American pickup truck, highlighting the most significant models in perfectly restored condition and evocative settings. Author Mike Mueller examines the postwar climate and marketing strategies that helped the pickup step out from its utilitarian image become a stylessetter for the first time. minimize