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Words that Sell (English)More than 6,000 Entries to Help You Promote Your Products, Services, and Ideas - ISBN: 9780071467858Publisher: McGraw-Hill Format: Paperback Published Date: May 2006 MSRP: $16.95 Synopsis: "A thesaurus that works as hard as you do . . . you'll wonder how you ever managed without it." -- Advertising Age Words That Sell is the reference for advertising, sales, and marketing professionals looking for the right word to clinch the deal. Designed for busy professio... read more "A thesaurus that works as hard as you do . . . you'll wonder how you ever managed without it." -- Advertising Age Words That Sell is the reference for advertising, sales, and marketing professionals looking for the right word to clinch the deal. Designed for busy professionals, this ready reference lists high-powered words, phrases, and slogans, arranged in categories ranging from "snappy transitions" to "knocking the competition," from "grabbers" to "clinchers." minimize
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