The Elements of Copywriting

(The Essential Guide to Creating Copy That Gets the Results You Want - )

Synopsis: In the tradition of The Elements of Style, here is a concise handbook of the principles and practice of writing effective ads, brochures, and every other type of copy intended to persuade. It covers writing headlines and body copy as well as increasing readership and response, and goes on... Read More

Available Editions

The Elements of Copywriting (The Essential Guide to Creating Copy That Gets the Results You Want) ISBN: 9780028613383 \| Macmillan General Reference \| 1997 \| English	from $ 1.99 (2 Sellers)
The Elements of Copywriting (The Essential Guide to Creating Copy That Gets the Results You Want) ISBN: 9780028626307 \| Pearson P T R \| 1998 \| English	from $ 1.99 (5 Sellers)

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The Elements of Copywriting

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