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This book describes the principles of interactive marketing and offers effective strategies for businesses and individuals seeking to publicize, market, and promote their products or themselves on the Internet and World Wide Web. It is both...
This cautionary guide outlines specific online privacy risks and tells how both businesses and consumers can protect their interests in this rapidly evolving medium.
Written by an expert on Internet marketing, this non-technical guide to Web marketing strategy offers tested tips on everything from managing your company's image to finding customers and selling products to monitoring your success online. ...
Authored by a senior executive at EDS, a global leader in providing business strategies, solutions, and services, All to One is the first "post-Internet" marketing book. A highly accessible, hands-on guide to the exciting potential of the n...