Marketing Plans for Service Businesses is based on the successful Marketing Planning for Services , which has been completely overhauled, updated and revised to give a new and authoritative guide to the challenge of creating marketing plan...
Discusses the importance of developing a business plan, and provides examples of plans for managing a restaurant, starting a tutoring service and a travel agency, opening a health club, establishing a food delivery service, and operating ot...
A clear, thorough business plan is as important to the entrepreneur embarking on a new business venture as a flight plan is to an airline pilot. But most small business owners have little or no prior experience with business plans and few c...
Sometimes the greatest innovations don't take root. LEADING CHANGE suggests that a good innovation is one that alters not only the way we see things, but also the way we do things. Offering up an eight-step plan to help with that behavioral...